We talked about MetroPCS’ Ranjit Chad tech talk commercial in an earlier post, remarking that there was perhaps some stereotyping of desis going on in this ad. [UD]
Well, the perhaps part has been laid to rest. For some ad execs, Indian-Americans particularly the newer immigrants with their accents and garish (at least from an American perspective) choice of attire, make an easy target to garner a quick chuckle or two at their expense. MetroPCS now has an entire series of these commercials, including a couple aired during the recently concluded SuperBowl. With these series of ads, MetroPCS has attained new heights (or depths depending on your perspective) in stereotyping, surpassing Joe Biden’s Indian Americans and 7/11 Dunkin Donuts comments. I’m guessing the next commercial will have a half-naked fakir sitting on a bed of nails.
We, the bloggers of Über Desi, are well known for maintaining our sense of humor, often taking pot shots at various Indian and Indian-American idiosyncrasies and even some of us feel that these commercials are way over the line. What do you think?