In most parts of the world, including India, prosperity is linked with a bulging waistline. A bulging waistline in the desi “shaadi” scene is a strict no-no. In fact most matrimonial ads probably have the word “slim” in the requirements section. Playing to the concept of niche markets, there is now a new desi matrimony portal called overweighshaadi.com. [Reuters]

This follows on the heels of other niche Indian matrimony websites that link divorcees and even those afflicted with HIV/AIDS. I think this a neat concept which allows for potential mates to be more honest to each other in terms of physical appearances, instead of tricking each other with airbrushed photos and layers of clothing, just to get married, only to be disappointed later. In fact, here’s a few more suggestions for niche websites which allow for more brutal honesty between potential mates:
DrinksLikeAFishShaadi.com
SmokesLikeAChimneyShaadi.com
Likes2PartyShaadi.com
WatchesPornShaadi.com
DatedBeforeShaadi.com

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