Kabhi kabhi “fair” mein: Fairness products hit a new low

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Pond’s White Beauty (yes, that is the real name of a product) is the latest “fairness” cream to hit the Indian market. Apparently, it features lycopene that lets you become “pale white or pinkish white, you choose“. [via]

There is also an ad campaign to go hand in hand with the product that hits a new low in terms of discriminating women based on skin color. The ad campaign is an elaborate one featuring Saif Ali Khan and Priyanka Chopra. The story goes something like this:
Saif dumps Priyanka for her dark skin and goes with a pale white girl. Priyanka starts using pink white fairness cream. Saif sees “the change” and realizes he still has feelings for her. Apparently pink white is better than pale white. If you had not seen similar ads in the past, one could be forgiven for thinking all this was an elaborate hoax.

Hard to describe in words but watch the first 4 episodes of the ad campaign yourself after the jump and leave your thoughts and opinions in the comments section.

Episode1: Dark girl loses guy


Episode 2: Dark girl starts using fairness cream

Episode 3: Dark girl undergoes transformation, changes hero’s mind

Episode 4: Dark girl becomes “pinkish white” and hero dumps “pale white” girl for “pinkish white” girl

Excuse me while I go throw up.

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