Kabhi kabhi “fair” mein: Fairness products hit a new low
By Santosh at 25 July, 2008, 4:40 pm
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Pond’s White Beauty (yes, that is the real name of a product) is the latest “fairness” cream to hit the Indian market. Apparently, it features lycopene that lets you become “pale white or pinkish white, you choose“. [via]
There is also an ad campaign to go hand in hand with the product that hits a new low in terms of discriminating women based on skin color. The ad campaign is an elaborate one featuring Saif Ali Khan and Priyanka Chopra. The story goes something like this:
Saif dumps Priyanka for her dark skin and goes with a pale white girl. Priyanka starts using pink white fairness cream. Saif sees “the change” and realizes he still has feelings for her. Apparently pink white is better than pale white. If you had not seen similar ads in the past, one could be forgiven for thinking all this was an elaborate hoax.
Hard to describe in words but watch the first 4 episodes of the ad campaign yourself after the jump and leave your thoughts and opinions in the comments section.
Episode1: Dark girl loses guy
Episode 2: Dark girl starts using fairness cream
Episode 3: Dark girl undergoes transformation, changes hero’s mind
Episode 4: Dark girl becomes “pinkish white” and hero dumps “pale white” girl for “pinkish white” girl
Excuse me while I go throw up.
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Disgusting - and what is wrong with all these Bollywood types? Will they shill for anything?Yuck
It’s not an original idea. Keeping true to Bollywood form, the story line is lifted: http://www.youtube.com/watch?v.....re=related
Do we still need another Michael Jackson today? Sick! The funny stuff is that Priyanka Chopra still accepts to pour oil on fire i.e. her Bihari roots! Damn, what the hell do they think they’re selling out to India’s youth?