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Business

Coke’s new avatar in India?

By: Karthik :+: Under: Business, Education
On: ⋅ June 13, 2007 ⋅  Email this post ⋅  Print this post ⋅ Post a comment
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Coca Cola.

I am told that the bottles tastes better, than the can’s.

The execs at Coke have come up with a very novel and long term strategy to combat its pesticide tarnished image in India. How? By starting a university. Sorry, No typos here.

According to sources, with the growth of modern trade, Coca-Cola would be developing a unique concept of a retail university. It would also teach kirana shop-owners some tricks of modern selling and storage techniques.

While the company is keeping its cards close to its chest, sources say the university is expected to come up in a year or so. When it does, it would be a combination of virtual and brick and mortar classrooms.

Will this plan work?

It very well might. Education is one of the top priorities for Indians. A global brand like Coke will look good on one’s resume, opening avenues to students. Besides Coca Cola is one of the most recognized brands in the world.

Experts feel that Coke will have new ways of getting into the consumers head

For instance, perhaps some of the most powerful advantages are derived from the marketing possibilities that a corporate university offers. There are opportunities to develop a university name, a logo, print publications, Web sites, degree or certification programmes, faculty and guest faculty designations and communication vehicles.

What waits to be seen is how Pepsi punks coke on this one.

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