Clearly I’m late to Heineken’s “The Date” commercial, where hipster America meets Chinatown meets 60s Bollywood rock-n-roll kitsch. The first thought that came to my mind “very well done and very cool”. For your enjoyment below:

The song “Jaan Pehchan Ho” from the movie Gumnaam (1965) is, of course, instantly recognizable to any self-respecting Bollywood fan (if you haven’t watched Gumnaam, you’re not a true Bollywood fan, you SRK jock sniffer). Again, for your enjoyment below:

What many don’t know, however, is the fact that “Jaan Pehchan Ho” was “inspired” by a song 6 years earlier from a Dev Anand flick “Love Marriage”. Crazy dance moves, old school rock-n-roll music. Watch and enjoy.

A desi guy proposes to his girlfriend in San Fran (via @supremus). One of the more original ones we’ve seen in a while. If anything, the trends of flash mobs seems to be inspired by traditional song and dance sequences from Bollywood movies, so desis popping “the question” in this manner shouldn’t come as a surprise. Thoughts?

This is not intended to be a review.

*spoiler alert* Some points give away the story line of the movie.

Peepli Live is a slap fest. It’s a slap across the face, for today’s politicians, the government, it’s babus, their yojanas, and above all, the MEDIA and us, it’s viewers.

Live television has long crossed the boundaries of absurdity. An year ago, the CM of Andhra Pradesh (YS Rajashekar Reddy) passed away in a chopper crash, and the media created a mass hysteria among people and portrayed several hundred ‘shock deaths’ – death of many average souls, who died of shock when they heard the news. For a major part of the week, including the night of the disappearance of the chopper, the news channels went wild, especially the one owned by the CM’s son (and apparently the heir to the CM post in the next few years), broadcast images of people weeping inconsolably for a CM they most probably never saw in flesh and blood ever in their life. His popularity exaggerated and magnified a million fold, and gaining maximum political mileage out of a personal tragedy.

That is a tiny example of our mis-information age, and Peepli Live makes a satire of it. Farmer deaths is something we hear about everyday, (right after cricket, dynasty politics, Pakistan, world, Chinese made gadgets and 10 tips to improve our sex lives). The characters in the movie are in abject poverty, and their cuss words may make you laugh, or cringe, but they are pretty unfiltered.

In the first few minutes you hear a pair of newsreaders relaying the news about Shilpa Shetty, denying the rumor of an affair with Prince William. You thought that was exaggeration? Over an hour into the movie, a TV presenter is shown examining the poop of a person they are unable to get hold of, for a millionth interview.

Budhia, a simpleton who is talked into giving a statement about committing suicide, as he is about to lose his ancestral piece of land, is now on the run because the media had made a circus out of his life, and his tiny little home in an unknown rural town of Peepli. His half hearted suicide talk has become a national sensation, and everybody in an official position in the country, and the media, have a vested interest in his death.

The stress of this turn of events has given him a diarrhea, but the media won’t allow him to attend his ablutions in peace. If this doesn’t tell you something, then good. The real world media has done its job well. We have been desensitized, the level at which we can be shocked is so high up, that nothing trivial like suicides because of poverty, bother us anymore. We couldn’t do much about it anyway.

While the suspense of Budhia’s life or death is gripping the nation, Mahato is out digging a ditch to make money by selling the soil, and ironically, his weak body gives away and he dies in the very ditch he is digging. Nobody give’s a sh*t because they are busy analyzing Budhia’s sh*t.

The outcome of Budhia’s life doesn’t really matter anymore, there’s a wonderful 3 min scene about what ‘yojanas’ can help him. There’s one for widows, disabled and the destitute. But the only one Budhia qualifies for is either ‘Lal Bahadur’(a hand pump) or the 1 lakh compensation that his wife gets if he dies.
Again, a wonderful satire on how our national leaders have been idolized under different schemes (mostly for political purposes). There’s wonderful characterization of IAS level/Block development officers, who say nothing but, ‘yes sir’ to the minister. The educated secretary of Agriculture, who won’t do anything except wait for a court order, and the high rung politicians, for who, everything is just a political game. To get into power, and remain in power. Absolutely no other objective.

Peepli live is uncomfortably funny, has no songs, has exceptionally talented actors, is produced by Aamir Khan and Kiran Rao, and is a very simple and straight story that was born out of frustration with things that are wrong in India today including the media, which has long lost its original purpose of information, and fast moved into the world of entertainment. LIVE entertainment. And Peepli Live is a wonderful window that captures this in less than 2 hrs.

The video, the latest in a series of funny promos by The Guild, features Codex played by Felicia Day and Zaboo by Sandeep Parikh, in lead roles. As the video plays out, Zaboo convinces Codex, Bollywood ishtyle, to join him in playing the game. [via Om]

On the occasion of India’s 63rd Independence day, there’s a lot of mindless flag waving and jingoistic chest thumping going around. Not one to be outdone we join in with our own top secret weapon, Mr. Bharat.

Long before Manoj Shyamalan, one Mr. Manoj Kumar had the market cornered on directing and appearing in his own movies, the difference being Kumar often played the lead roles. Think M. Night playing the role of Bruce Willis in the Sixth Sense, however Kumar was so humble he often tried to appear inconspicuous by covering his face with the palm of his hand. Like Manoj Shyamalan, who cornered the surprise ending niche, Manoj Kumar had the over-the-top patriotism genre well covered. Below is how Manoj Kumar and his nationalistic movies changed the face of Bollywood, while keeping his own face covered.

Long before Aamir Khan and co made India a safer place by assassinating scumbag politicians, Manoj Kumar teamed up with Prem Chopra to lay down his life for the country, the last time Chopra would contribute in a positive manner on-screen.

Kumar went on to play the consummate 1960s Indian socialist hero, farmer and soldier, two for the price on one – desi ishtyle – in a single movie. Schools in India still reverberate with this movie’s songs on the occasion on Independence Day, a fitting tribute to not only Mr. Bharat, but also the lack of creativity in the Indian education system.

The next video is an inspiration for the prototypical Indian uncle in the US. Manoj Kumar in Purab aur Paschim, showed us how the West “spoils” Indian women, by encouraging them to get bad hair dye jobs and *gasp* even drink and smoke. Even the hippies in the video agree with Kumar on that count.

They say wine gets better with age, so did Manoj Kumar’s definition of patriotism. In the following video, Manoj Kumar blows away whatever your definition of patriotism might be, by comparing his patriotism to spicy peanuts.

Manoj Kumar reached the pinnacle of his trade with the most profound and patriotic movie of all time, “Clerk“. Previously, it would be that heroes had to sacrifice limb and life to appear patriotic. However, with “Clerk“, Manoj Kumar did the opposite. He harnessed patriotism to cure heart attacks. We leave you to your lame lame flag waving with this dazzling moment in patriotism.