If I’m to believe LivingSocial, I have to try out a new Indian restaurant in my neighborhood because the Beatles went to India in the 60s and shared some ganja with Maharishi Mahesh Yogi. Don’t believe me? Check out the email I got from LivingSocial.
In 1968, The Beatles and their entourage journeyed to India to study transcendental mediation under the Maharishi Mahesh Yogi. Out of this trip came a healthy dose of spiritual enrichment, most of the classic White Album… and lots of infighting. For a taste of India without all that messy drama, enlist a little help from your friends, and head to *redacted*, where you’ll get $30 worth of food and drinks for just $15. Load up on authentic Indian cuisine at the lunch buffet (only $6.95 on weekdays), or order up a dinner full of meaty and veggie options like tandoori chicken and a potato-and-onion-stuffed rava masala dosa. Just don’t meditate too long on this deal, ’cause it’s splitting faster than the post-Yoko Fab Four.
Let me preface this rant by saying that, obviously, being from India, I love Indian food. In fact, I <3 most regional Indian cuisines. But then again, so do I <3 most popular world cuisines. Indian restaurants in the US with their lack of variety and imagination (tandoori chicken, tikka masala, dosa) frustrate me to no end. Tack on their marketing jargon, combining Indian food and exoticism, and I actively start to root against them.
Maybe it’s just cynical ole me, but does anyone really believe in this *pardon my Hindi* holycowshit marketing? Why would eating greasy overpriced tandoori chicken and rava dosa in an eating establishment in suburban America give people an experience similar to that of the Beatles’ ‘68 stoner trip? Why does everything coming out of India have to be advertised as spiritual/transcendental/enlightening? I think this kind of marketing is disingenuous, almost insulting to it’s target audience.
What do you think?