The Pink Chaddi wars (as the events of the past couple of days have been termed here at UD) caused a lot of traffic between the email inboxes of the Über bloggers. The arguments proved to be heated and since countering Runakka’s informed arguments proved be a hard task, one of UD’s alums had to be brought in. And Sakshi responded to give us her view of the argument.
It’s quirky. It’s pink. It’s in your face. It’s attention grabbing. It’s the Pink chaddi campaign, started to oppose the moral police in their new avatar – the Sri Ram Sene. The supporters of the Pink chaddi campaign are delighted, the campaign has grabbed attention of the urban youth and the media, making the whole thing a success by today’s standards.
I agree that the whole shebang has worked – the question is for whom? To me it seems, that the very people they are protesting against are getting the best deal out of this. A few weeks ago the Ram Sene were the infamous folks who beat up helpless girls in a Mangalore pub. The entire country was unanimous about despising these thugs. Now, they are famous for the Pink Chaddi campaign. Give it a few weeks more and the association will be permanent. White washing their rather heinous crime, and making them famous for the stupid folks who go about protesting Valentine Day.
More ever, the assumption with the likes of campaigns like Pink chaddi (yes there are others – like the Free hugs, the pub bharo) is that it paints the accused party in a bad light, shaming them. But politics is an occupation for people with rather thick skins. Rather than getting the focal point of the campaign, the Ram Sene chief Mr. Muthalik has brushed off the whole thing as crass and has offered
return gifts in lieu of sarees to all joining the culture war. A few months ago, no big media journalist would have given Muthalik and company more than a ten line attention. Now, I bet his press conferences are full, each word written and published. In Indian politics, like in the showbiz – any publicity is good publicity.
That is my problem with these glossy opposition to a serious issue. Such campaigns make for excellent TRP ratings but they take the main point of the issue out of focus. The real issue here is that as long as the activity is legal, men and women should be free to indulge. And that is the prime duty of the government – to assure the citizens safety and protecting their individual rights, no matter what Ram Sene says (as long as it is non violent).
The Pink Chaddi campaign does a disservice to those who want to fight for woman’s rights, to those who demand that each woman feel safe in the country. Pink chaddi campaigns just breed more inane blather and the talk is reduced to who is more right – those who are fighting the moral police or those who think the way to fight the moral police is morally wrong!!
In my opinion, it is more necessary to hold the state government to task about how they deal with the perpetrators of the Mangalore pub attack or to demand that the cops make the V day celebration safer (which the Banglore police is doing). Shift the attention from the likes of Ram Sene to what is the State’s responsibility. Muthalik and his hooligans are dime a dozen in India. They use the media to gain attention, shout neanderthal slogans and try to grab a small slice of the political power. They are and will be easily replaced. In fact, by making such a big deal about Muthalik, we have shown how simple is the path to become “cultural heros” to small minded goons. But ias long as it is known that the government will see to it that these hooligans stay well within the legal lines and no man/woman is harmed – we will be a successful and safe democracy. Get used to these cultural wars – they are here to stay for a long time.
If the supporters still want to send Pink chaddis – send it to the state government if they fail to protect all of us. Not Muthalik et al. The only thing they deserve is media silence. That is what will hurt them.
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An Indian bride.