Über Desi

Keeping it real, desi ishtyle

That’s racist

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Ashton Kutcher’s popchips ad is racist, plain and simple. I’m not sure how else I would classify a white actor in brown face mocking Indian accents. That most white people, black people and other races are not offended by it, while sad, is understandable. Other people of Indian descent may not be offended by it and that’s their personal choice.

It’s *NOT* about the fact that no one would dare don a blackface today. (If you said Robert Downey Jr, please take your discussions to this forum – link via @sepiamutiny). In 2012, to don brownface and mock a foreign accent is just plain unacceptable.

As an Indian man with brown skin and an Indian accent, who gets ribbed on it every now and then, it does sting a little to view these mock portrayals on TV. I don’t have a choice on how I look or talk, Ashton does when he signs up for these ad campaigns.

Re-purposing an immortal quote from a great leader, I have a dream that my yet-to-be-conceived children will one day live in a nation where they will not be mocked for the color of their skin or the accents of their parents.

Also read MetroPCS’ unfunny commercials

Also, feel free to tweet Ashton Kutcher @aplusk and tell him what you think about this topic.

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  • Santosh

    But I got an email said that we're 20% of NASA and 50% of Google :)

  • Indians are still few in number hence no real blowback on offending them.

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