Über Desi

Keeping it real, desi ishtyle

Jaan Pehchan Ho – a perfect trifecta

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Clearly I’m late to Heineken’s “The Date” commercial, where hipster America meets Chinatown meets 60s Bollywood rock-n-roll kitsch. The first thought that came to my mind “very well done and very cool”. For your enjoyment below:

The song “Jaan Pehchan Ho” from the movie Gumnaam (1965) is, of course, instantly recognizable to any self-respecting Bollywood fan (if you haven’t watched Gumnaam, you’re not a true Bollywood fan, you SRK jock sniffer). Again, for your enjoyment below:

What many don’t know, however, is the fact that “Jaan Pehchan Ho” was “inspired” by a song 6 years earlier from a Dev Anand flick “Love Marriage”. Crazy dance moves, old school rock-n-roll music. Watch and enjoy.

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  • Runa

    I so loved the commercial!slick and loved the song :)

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