Über Desi

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The Nano family

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This short documentary on Time Videos hits so many facets of car ownership in rural India, that it could easily pass for a commercial if we did not know better. A farmer in rural Haryana is one of the first to own a car, he is able to do so thanks to the easy on the pocket Nano. From explaining his reason for upgrading from a scooter to a car – he could not fit his family of 5, including his mother on the scooter – the video talks of the upswing in his social status stemming from his new acquisition and goes into a Raksha Bandhan celebration at which the Nano becomes the talking piece. (@desinole via #uberdesi)

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