Comments on: More kabhi kabhi “fair” mein http://uberdesi.com/blog/2009/09/09/more-kabhi-kabhi-fair-mein/?utm_source=rss&utm_medium=rss&utm_campaign=rss Keeping it real, desi ishtyle Sat, 11 Feb 2012 23:20:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Santosh http://uberdesi.com/blog/2009/09/09/more-kabhi-kabhi-fair-mein/comment-page-1/#comment-5440 Santosh Fri, 11 Sep 2009 02:41:13 +0000 http://uberdesi.com/blog/?p=3174#comment-5440 Misha, All fair points. However, I don't think the outrage is sudden by any means. It's just that the outrage is going mainstream over the last couple few years. Misha,
All fair points. However, I don’t think the outrage is sudden by any means. It’s just that the outrage is going mainstream over the last couple few years.

]]> By: Misha http://uberdesi.com/blog/2009/09/09/more-kabhi-kabhi-fair-mein/comment-page-1/#comment-5436 Misha Thu, 10 Sep 2009 18:00:17 +0000 http://uberdesi.com/blog/?p=3174#comment-5436 To be fair (pun unintended!) the concept of fairness creams for men is indeed a "new fad" and my reading of the CNN article gave me the impression of it only making that claim. Calling it racist may not be so unjustified either since it is after all us as a people holding on to our colonial ways and equating a person of lighter complexion to a a "Mem" or a "Saahib". Further back is the Aryan depiction of all asuras and those belonging to "low castes" as being being dark skinned and evil. That said, fairness creams for women and stupid ads for these fairness creams have been around for decades. Suddenly now that the "evil" is targeting the dark skinned male people are outraged? On the one hand it is perversely gratifying because at least now there is less of a gender bias in the targeting of such stupidity. On the other.....oh well! To be fair (pun unintended!) the concept of fairness creams for men is indeed a “new fad” and my reading of the CNN article gave me the impression of it only making that claim.

Calling it racist may not be so unjustified either since it is after all us as a people holding on to our colonial ways and equating a person of lighter complexion to a a “Mem” or a “Saahib”. Further back is the Aryan depiction of all asuras and those belonging to “low castes” as being being dark skinned and evil.

That said, fairness creams for women and stupid ads for these fairness creams have been around for decades. Suddenly now that the “evil” is targeting the dark skinned male people are outraged? On the one hand it is perversely gratifying because at least now there is less of a gender bias in the targeting of such stupidity. On the other…..oh well!

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