Mumbai rains and Aircel: The triumph of private enterprise
By Santosh at 24 July, 2009, 1:07 am 
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A few days back Mumbai was inundated by heavy rains and is the case every year, heavy flooding. The following sequence of events supposedly unfolded on that particular day at the Milan Subway in the Western suburbs of Mumbai. (extracted from a Powerpoint sent by Sandeep via email)
Aircel billboard with an actual inflatable raft attached to it. The text on the billboard minces no words “In case of emergency cut rope”.
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Of course, as is the custom every year, it rained, real bad, and the roads flooded especially near Milan subway.
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Enterprising Mumbaikars followed the instructions on the billboard and cut the rope.
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The inflatable raft is unleashed.
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The good citizens of Mumbai use this raft to ferry people across the flooded waters. |
The inflatable raft probably cost a few thousand rupees plus the cost of renting the billboard but it went a long way towards helping the beleaguered citizens of Mumbai as compared to what the same thousands would’ve done in the hands of the bureaucratic babus of local, state and central governments.
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It Happens Only in India
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Wow this is pretty cool ! Mumbai flooding brings back memories – including one unforgettable day when I had to walk from Andheri East to almost BAndra thanks to the rains !
The funny thing is, if you watched CNN that day, they ran a headline saying “Rains cause massive chaos in Mumbai”. Yet in the video that followed people were going back and forth normally, wading through rain waters instead of humans. I think 2005 was massive chaos. This year was just a routine flood.
You have been dug.
http://digg.com/comedy/Mumbai_....._billboard