Warning: An alert reader, Arti, points out that this may just be a concept being floated around. We’ve still been unable to determine if this is an official Apple campaign.
iTunes style ad features the Bollywood song “Bachna ae haseeno” in the iTunes trademark style featuring the protagonist with the earphones dancing against a technicolor silhouette. (tip Kiran via email)
I blogged about cross-pollination between American Top 20 and Bollywood filmi music a few days back. This iTunes style video seems to be inspired by the recent movie with the same name as the song title which was inspired by the song title of a 70s movie, which incidentally featured the father of the protagonist from the 2008 movie. The music director of that 70s movie, no disrespect to him, often derived inspiration from 60s rock-n-roll and 70s disco songs and judging by the disco-jazz fusion it’s hard to debate some influence right there. It’s funny how these things come a full circle.
Fans of Bollywood music accustomed to music piracy may scoff at the idea of downloading paid Bollywood music on iTunes. But Apple could probably try to cash in on the Bollywood mania unleashed by the recent success of “Slumdog Millionaire” and it’s soundtrack, which probably means the target audience is more likely Americans who’re taking a new liking to this whole “Bollywood thingy”.
iTunes style ad (2009)
Bachna ae Haseeno (2008 movie)
Bachna ae haseeno (1977 song)
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