Über Desi

Keeping it real, desi ishtyle

Hummer dealership decides it wants to sell Smart cars instead

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A&E, yes its a TV channel, had this reality show called the “King of Cars”, which followed the lives of the salesmen at the dealership.

Given the cost of gas, slow moving automobile stock and did I mention the cost of gas, Hummer is not the choice of people, even in Las Vegas, the city of bling.

But now, they have chosen to look to the other end of the spectrum.

This closing is notable because of where it is taking place and who is pulling the plug. It is, after all, one thing for enviro-friendly people in San Francisco–another city that recently lost a key Hummer dealership–to shun the brand. It is entirely different when Sin City decides the vehicles are too excessive. Towbin said Las Vegas is a custom fit for Hummer. “It’s all about bling and it’s in the desert,” he said.

And Towbin is an uber-Hummer enthusiast. He credits a Hummer with saving his life, and he counts a Hummer as his daily driver. “I feel very aligned with the brand,” he said. “Neither General Motors nor I wanted to go this way.”

So whats the desi connection? One of the important characters on the show and Towbin’s TV commercials was Prem Singh and I did blog about it here.

I wonder what GM was smoking when they decided they would create the H3 and then the H2 SUT. Seriously.

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