Über Desi

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PC for the masses

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$100 Un-PC
Cheap and functional – the desi PC
(image: via Newsweek)

In a land, where follow the herd mentality was the norm not that long back, entrepreneurship is threatening to change the face of the PC industry. The Newsweek Internationl Edition this week features one such entrepreneur, who is in the process of introducing the $100 PC to the Indian masses.

Easier to maintain than regular PCs, sales of thin-client PCs to businesses are growing at about 20 percent a year in developed nations, even as sales of regular PCs flatten. Instead of working backward from the PC, Jhunjhunwala pioneered a new architecture from the ground up, replacing the expensive microprocessor with the guts of a mobile phone—thus tapping a supercompetitive industry with enormous economies of scale. In 2003, Jain and Jhunjhunwala cofounded Novatium, along with Analog Devices Chairman Ray Stata, with the aim of taking thin-client computers into the home market.

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  • They're there to "reclaim the beach".
  • bess
    I'm happy to see they're not in Burqinis!
  • Is that picture indicating that Mr. J. is quite the ladies man? Or are these women his top engineers?


    Good question. Maybe they represent the target audience for his PC.

    On a tangent - the beach in the picture above appears to be Chowpatty beach in Mumbai.
  • Is that picture indicating that Mr. J. is quite the ladies man? Or are these women his top engineers?
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