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Desi Ishtyle

PC for the masses

By: Santosh :+: Under: Desi Ishtyle, Desi Please, It Happens Only in India, Technology
On: ⋅ February 5, 2007 ⋅  Email this post ⋅  Print this post ⋅ Post a comment
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Cheap and functional - the desi PC
(image: via Newsweek)

In a land, where follow the herd mentality was the norm not that long back, entrepreneurship is threatening to change the face of the PC industry. The Newsweek Internationl Edition this week features one such entrepreneur, who is in the process of introducing the $100 PC to the Indian masses.

Easier to maintain than regular PCs, sales of thin-client PCs to businesses are growing at about 20 percent a year in developed nations, even as sales of regular PCs flatten. Instead of working backward from the PC, Jhunjhunwala pioneered a new architecture from the ground up, replacing the expensive microprocessor with the guts of a mobile phone—thus tapping a supercompetitive industry with enormous economies of scale. In 2003, Jain and Jhunjhunwala cofounded Novatium, along with Analog Devices Chairman Ray Stata, with the aim of taking thin-client computers into the home market.

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